Singapore Media Exchange & the Rise of New World Publisher Partnerships

At ATS Singapore 2018, Jodie Collins, MD, RE/digital, was joined by the Singapore Media Exchange (SMX), a premium ad marketplace, powered by Mediacorp and Singapore Press Holdings. Jennifer Chase, VP, digital sales, solutions and operations, Mediacorp; and SMX's CEO, Hari Shankar; and SVP of sales strategy and operations, Su-Lin Tan, discuss why this exchange is so important for the Singapore market, and how SMX aims to achieve success, where publisher co-ops in other markets have failed.

 

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
Recent Posts