ID5’s Mathieu Roche on Cross-Domain Reconciliation

In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Mathieu Roche, co-founder and CEO at ID5, to discuss linking IDs across domains. 

In this session, O'Kane and Roche cover:

- how brands and publishers currently communicate through DSPs and SSPs

- the impact that the end of the third-party cookie has on the use of IDs in the buying process

- how ID5 link IDs across domains using deterministic and probabilistic methods, and why it's important to use both approaches to provide both accuracy and scale.

Grainne Reid: Grainne Reid joined ExchangeWire in 2014 as marketing executive. She works on planning and organising ExchangeWire ATS global events. Grainne deploys content marketing and social media marketing for ExchangeWire published content as well as ATS events.  Grainne holds a Bachelors Degree in Marketing and has a Masters in International Business, both from Dublin Institute of Technology.
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