The global guide for the Ad Tech and Mar Tech industry

  • Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind

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  • APAC Advertisers & Publishers Must Tweak Strategy for Mobile: Q&A with OpenX Co-Founder Jason Fairchild

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  • Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit

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  • Mobile Marketers Targeting High-Growth Vietnam Must Think Rural

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  • Personalisation: An Untapped Opportunity for APAC Marketers

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  • We Need to Talk About Frequency

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  • Replacing Pixel Tracking: Simple, Straightforward & Worth It

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  • The Future of Cross Device

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  • APAC Marketers Should Use Same Metrics to Compare Retargeting Results

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  • India Needs Standardised Metrics for Digital

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