Cross-Device

  • Data to Take APAC Centrestage in 2018

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  • APAC Marketers Must Differentiate in Programmatic Landscape

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  • Better Mobile Metrics Can Help APAC Brands Get Over Numbers Obsession

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  • For Targeted Advertising, Mobile Device ID Crumbles the Cookie

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  • Cross-Device Strategies Paramount to Winning Mobile-First Shoppers; Getting to Grips with the Changing Consumer

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  • In-App Targeting Vendor Won't Need SDKs from APAC Marketers

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  • 11 Seconds to Effectively Target APAC Travellers

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  • AirAsia Campaigns Put Humans & AI Together

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  • APAC Marketers Turn to In-App Ads, But Should Avoid Common Pitfalls

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  • The More We Can Predict, The Better We Can Deliver: Q&A with Haylee Adkins, Global Head of Client Strategy, Drawbridge

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