In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Georgiana Haig, product lead for identity at MiQ, to discuss trading across a fragmented ecosystem in a privacy-first world.
In this session, O’Kane and Haig cover:
– how this current era of privacy, shaped by infrastructural changes such as ATT and the deprecation of cookies, is making measurement and targeting harder;
– new and historic causes of fragmentation within the open web, the closed web, and beyond; and
– how MiQ leverage client data to help them navigate and trade across this fragmented ecosystem.