Publica’s Ben Antier on the Role of SSAI in CTV Advertising

In this latest episode of TraderTalk TV, ExchangeWire's Ciaran O'Kane is joined by Ben Antier, Co-Founder and CEO of Publica, to discuss how SSAI is set to transform CTV advertising.

In this session, O'Kane and Antier cover:

- The importance of SSAI to CTV publishers;
- The difference between CTV client-side and server-side solutions;
- Implementing SSAI solutions;
- and a comparison of good CTV AdPods versus bad AdPods.

Mathew Broughton: Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.
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