by Mathew Broughton on 20th May 2021 in TRADERTALK

In this latest episode of TraderTalk TV, ExchangeWire's Ciaran O'Kane is joined by Ben Antier, Co-Founder and CEO of Publica, to discuss how SSAI is set to transform CTV advertising.

In this session, O'Kane and Antier cover:

- The importance of SSAI to CTV publishers;
- The difference between CTV client-side and server-side solutions;
- Implementing SSAI solutions;
- and a comparison of good CTV AdPods versus bad AdPods.

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