Global’s Mungo Knott Discusses Realising the Programmatic Opportunity in DOOH

In this episode of TraderTalkTV, Mungo Knott, commercial platform and product director at Global, joins Ciaran O'Kane to discuss the programmatic opportunities offered by digital out-of-home (DOOH).

In this session, Knott and O'Kane cover:

  • the current state of the DOOH space
  • how programmatic differs in DOOH compared to in other ecosystems
  • the buyer journeys for programmatic DOOH inventory
  • the processes behind Global's Digital Ad Exchange (DAX) service
Grace Dillon: Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.
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