by Grace Dillon on 8th Jul 2021 in TRADERTALK

In this episode of TraderTalkTV, Mungo Knott, commercial platform and product director at Global, joins Ciaran O'Kane to discuss the programmatic opportunities offered by digital out-of-home (DOOH).

In this session, Knott and O'Kane cover:

• the current state of the DOOH space
• how programmatic differs in DOOH compared to in other ecosystems
• the buyer journeys for programmatic DOOH inventory
• the processes behind Global's Digital Ad Exchange (DAX) service

DigitalDOOHOOHProgrammatic