MiQ’s Alex Deats on Reaching China’s Programmatic Market

In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Alex Deats, EVP China, MiQ, to discuss China’s programmatic ecosystem and how MiQ’s China solution empowers global brands to connect with the second-largest programmatic ad market in the world, from anywhere in the world.

 

In this session O’Kane and Deats discuss:

- How China’s programmatic ecosystem differs from those of other markets

- How MiQ have built their local Chinese programmatic tech stack

- What the future of programmatic in China looks like

Grace Dillon: Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.
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