Digiseg's Søren Dinesen on Measurement and Targeting in a Post-Cookie, Post-ID World←Back to Index
In this latest episode of TraderTalk TV, Søren Dinesen, co-founder of Digiseg, joins ExchangeWire’s Ciaran O’Kane to discuss measurement and targeting in a post-cookie, post-ID world.
In this session, Dinesen and O’Kane cover:
– who Digiseg are and what they do
– how measurement and targeting have already been affected by infrastructural changes
– what measurement and targeting will look like once cookies finally disappear.