by Grace Dillon on 2nd Sep 2021 in TRADERTALK

In this latest episode of TraderTalk TV, Søren Dinesen, co-founder of Digiseg, joins ExchangeWire’s Ciaran O'Kane to discuss measurement and targeting in a post-cookie, post-ID world. 

In this session, Dinesen and O'Kane cover:

– who Digiseg are and what they do

– how measurement and targeting have already been affected by infrastructural changes

– what measurement and targeting will look like once cookies finally disappear.

DataIDPost-CookieTargeting