Zefr’s Andrew Serby Discusses Brand Suitability in Video

In this latest episode of TraderTalk TV, Andrew Serby, EVP of Marketing at Zefr, joins ExchangeWire’s Lindsay Rowntree to discuss brand suitability in video, and how the data and technology company helps marketers to manage this.

In this session, Serby and Rowntree discuss:

- the journey of brand suitability and brand safety over the past few years, its initial definition and how this has changed;

- what brand suitability looks like in different platforms, and how to manage this;

- the challenge of unpicking the signals of a video, and how human cognition can help solve this; and

- how GARM, the cross-industry initiative, can support brands in creating a responsible digital communications environment when planning an advertising campaign.