Quantcast’s Allan Tinkler on the Opportunities of Post-Cookie & ID

In this latest episode of TraderTalk TV, Allan Tinkler, head of platform business development, EMEA, Quantcast, joins ExchangeWire’s Ciaran O’Kane to explore open web opportunities in a world post-cookie & ID.

 

In this session, Tinkler and O’Kane discuss:

- The current issues surrounding targeting and measurement, and what that means for advertising on the open web;

- The potential impact for independent publishing;

- Quantcast’s cookieless solution and how it will deliver the same return on investment for buyers in a privacy-first way; and

- How Quantcast works with third-party ad tech vendors.

Zara Briggs: Zara joined ExchangeWire in 2021 as a staff writer, which involved compiling and publishing the daily news digest and managing ExchangeWire's PressBox service. After becoming more involved in marketing, Zara’s role adapted accordingly. Under the role of Senior Marketing & Events Executive, Zara works on planning and organising ExchangeWire's ATS global events programme, as well as the marketing and promotion of all ExchangeWire content products. Zara holds a Bachelors Degree in Fashion Journalism from the University for the Creative Arts, and has experience in interview transcription, magazine composition, and article writing.
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