Xandr’s Joseph Merhej on Trust-Based Transactions and How Buyers Can Transition to Cookieless

In this latest episode of TraderTalk TV, Joseph Merhej, senior manager - solutions consultant at Xandr, joins Ciaran O'Kane to discuss publisher provided ID (PPID) and how can be applied to the ad tech ecosystem.

In this session, Merhej and O'Kane uncover:

  • What PPID is and why it's important for publishers
  • How PPID can be applied for effective zero-ID monetisation
  • How both publishers and buyers can benefit from PPID
  • How PPID can help buyers to seamlessly transition to cookieless
Hannah Dillon: Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.
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