Alkimi Exchange’s Ben Putley on Transparency, Fees and Emissions in Programmatic Advertising

"You wouldn't buy a house by looking through the letterbox."

In our latest TTTV, Ben Putley, CEO and founder of Alkimi Exchange joins Ciaran O'Kane at the whiteboard. In this session, Ben dives deep on what blockchain and Web3 tech can bring to the advertising industry in terms of transparency, fees and emissions.

In this TTTV session, Ben discusses:

• Why blockchain's baked-in transparency can ensure secure, accountable ad transactions

• The industry's carbon footprint and why cutting down repeat process can help cut emissions.

• How a clearer, less complicated system means fewer fees

For more insights and expert analysis on these topics, check out ExchangeWire's Web3 hub in association with Alkimi Exchange.

John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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