Filmed on location at ATS Singapore 2023, ExchangeWire CEO Rachel Smith is joined by Publica by IAS's Commercial Director, Chris Mottershead to discuss what the data-driven TV marketplace really looks like across the APAC region.

In this Voxpop, Rachel and Chris discuss:

• The growth of FAST (free ad-supported streaming TV) services, and if this is the arrival of truly addressable TV

• The key challenges across the region, and reactions to ad fraud etc

• The most important metrics for campaign delivery

• Will spend continue to shift to data-driven TV?