SmartFrame’s Gregor Smith on Third-Party Cookie Alternatives and the Attention Economy

In this latest VoxPop, SmartFrame's head of global advertising sales Gregor Smith joins ExchangeWire to discuss alternatives the ad tech industry can adopt as third-party cookies deprecate and the shifting attention economy.

 

Smith uncovers:

- How the deprecation of third-party cookies has opened the door to alternative forms of tracking

- Whether Google's sandbox offers a viable replacement for third-party cookies

- Other potential successors to third-party cookies and the challenges they raise

- How and why the attention economy is shifting

- The opportunities and limitations of AI in the attention economy

Hannah Dillon: Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.
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