Heineken, Gousto & The Trade Desk: How to Adapt Marketing Strategies in 2020←Back to Webcasts
In the latest MadTech Webcast, ExchangeWire's Lindsay Rowntree was joined by Philippa Snare, The Trade Desk; Ron Amram, Heineken and Tom Wallis, Gousto, to discuss how marketers can adapt their strategies during this unprecedented times.
The session covered:
- The importance for brands and marketers to maintain a presence and connection with their customers, during these times
- How marketers are adapting their strategies to anticipate fluctuating levels of demand
- What leadership approaches are being adopted by advertisers and marketers, within their business