Publicis Groupe Acquires Longtuo, Aiming for a Dominant Role in China's Booming e-Commerce Market Publicis Groupe announced this week it has acquired Beijing-based Longtuo, a digital marketing company with strong eCommerce expertise in creative, customer acquisition, marketing solutions and measurement tools. [...]

Frank Andersen is Nordic Chief Digital Officer. Here he discusses the group's move into data-driven media buying in the region. Would you be able to provide a bit more detail on the Accuen/Annalect Group/Omnicom Media Group proposition across the Nordic region? Annalect [...]

MediaMath & Improve Digital present: Battle of the Machines Robots! Diagrams! Swelling music! Almost ten full minutes of automation animation RTB bliss. Privacy is a Red Button Issue, But Most Users in the UK Don't Know What a Cookie Is -- IAB [...]