OnAudience.com, one of the world’s largest audience data provider, released an online taxonomy - a new tool that will help marketers to easily find the right target group. It is dedicated for media planners and digital marketers who want to quickly check what segments does OnAudience.com offer, and what is their reach on selected DSPs.
The tool helps to search OnAudience.com segments on over 50 markets worldwide. Users can check the reach of those segments in three steps. First, they select a country, then the name of the searched segment needs to be typed and, finally, they can check the reach of this segment on the selected DSP.
The audience data is divided into large segment groups: brands, demography, intent, interests, and events.
‘Looking for the right segments on DSPs can be not an easy task. That is the reason we developed an online taxonomy - a tool that will help all marketers across the world to check what segments are available in our data warehouse, as well as their reach and ID on DSPs, such as DV360, The Trade Desk, or Adform. If they won’t find the right segment among over 1,200 available in our database, it is a good start to think about building a custom one, tailored perfectly to the chosen campaign’ explains Maciej Sawa, the CEO of OnAudience.com.