InGamePlay brand advertising platform, AdInMo, and Apex Mobile Media, a leader in mobile in-app advertising, have announced a partnership to bring in-game advertising to the Canadian advertising ecosystem.
Apex Mobile Media launched APEX Gaming Network (AGN) in late 2021, a division dedicated to help brands reach and engage gaming audiences in Canada, and will be working with AdInMo to offer immersive brand experiences on mobile platforms, including AR & VR, as part of AGN.
AdInMo’s InGamePlay brand advertising platform offers a more immersive experience for gamers, where ads are seamlessly integrated into actual gameplay. Maintaining player immersion means the mobile display ads offer more authentic engagement for advertisers looking to tap into new and hard-to-reach audiences.
According to a recent industry study by Pocketgamer, dynamic in-game advertising is the monetisation channel most mobile game developers will likely adopt in 2022, and the supply of in-game advertising inventory available to ad buyers will continue to increase exponentially.
CEO and co-founder Apex Mobile Media AGN, Walder Amaya, said: “The AdInMo partnership is a powerful combination for Apex Mobile to offer our current base of clients and Brands in the Canadian market. Within our gaming division, AGN, the deep understanding of the complex digital gaming market in Canada is unique, and this partnership further enhances our commitment to bring world class solutions to our clients.”
Kristan Rivers, CEO and co-founder of AdInMo, added: “We’re delighted to be working with the team at Apex Mobile Media to bring InGamePlay brand campaigns to the Canadian market. In 2022, in-game advertising will become a standard part of the programmatic digital media mix, not reliant on custom or one-off activations. Mobile will drive the adoption of immersive brand experiences and is the gateway to engaging players in the metaverse. The Apex team shares our vision of in-game advertising’s true scale and potential. We’re excited to be part of their Gaming Network.”
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