In a world without cookies, yet a growing need for personalised advertising, how can retailers and retail brands alike harness retail audiences? Retail media has been growing for over a decade, and its potential is finally being recognised across the globe, [...]

ExchangeWire’s ATS Madrid made a welcome return to the Spanish capital after a two-year hiatus. At a bustling Teatro Amaya in Madrid’s Chamberi district, guests were treated to a packed agenda discussing the latest issues across the media industry. From measurement [...]

Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers' success in the face of competition from social media companies and evolving audience tastes. In 2022, user attention is hard to [...]

Ahead of ATS Madrid 2022, Alvaro del Castillo, Founder and CEO of Taptap, explains location intelligence, how marketers can benefit from the data it collects, and how location data can be collected and used in a privacy-centric, post-cookie world.   What exactly is [...]

Ahead of ATS Madrid 2022, Airey Baringer, senior director, product management, privacy at TripleLift, outlines how, much like IT versus the millennium bug, the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. The cookie apocalypse is [...]

Ahead of ATS Madrid 2022, Julie Vuibert, Senior Customer Success Manager at Permutive, discusses how advertisers can adapt to the deprecation of third-party cookies, the role of consented data in the post-cookie landscape, and the benefits of cohort-based targeting.    How prepared do you believe advertisers [...]

Ahead of ATS Madrid 2022, Guillermo Garcia, Account Executive EMEA at Broadsign, explains how advertisers can leverage digital out-of-home (DOOH) to combat fragmentation and reach audiences with unified campaigns.  Reaching audiences en masse has become increasingly difficult in today’s highly-fragmented media landscape. [...]

ATS Madrid is a little under a month away. After a Covid-enforced hiatus, May 11th 2022 sees ATS return to the Spanish capital for the first time since 2019. The pandemic hasn't slowed the pace of growth and maturity in the [...]

Ahead of ATS London 2021, Paul Hood, director of business planning for The Sun at News UK, outlines three key aspects of the The Sun's growth strategy: incentivised registration, collaboration with platforms, and continual experimentation with engagement and data collection [...]

Google said its long goodbye to third-party ad tech last week. In a typically ambiguous post, the company explained to the world that it would no longer use cross-site identifiers in its browser or across its ad tech stack. All [...]