• The MadTech Sketch: Why The Ad Network Will Flourish Again

    In this week's MadTech Sketch, Ciarán O'Kane explains why, contrary to common belief, the ad network model is bigger than ever before. Industry people generally have a negative view of ad networks and the value proposition. The very words conjure up bad [...]

  • The Stack: W3C Forms First Board; TikTok Could Be Fined Over Data Privacy

    This week: W3C forms first board, TikTok could be fined over data privacy… The World Wide Web Consortium announced the creation of their first board of directors whilst it looks to gain non-profit status. TikTok received a “notice of intent” from [...]

  • The MadTech Sketch: Making Sense Of The Addressable TV Market

    In this week's MadTech Sketch, Ciarán O'Kane takes on an issue more tangled than a bag of old cables; the non-US addressable TV market. CTV continues to be the mantra for ad tech, as US viewers “cut the cord”. Outside the [...]

  • The MadTech Sketch: Chrome's Insane Addressability Problem

    In this week's MadTech Sketch, Ciaran O'Kane illustrates Google Chrome's addressability issue, and discusses why it's a major problem for the industry. Last week Google announced it was pushing its timeline for deprecating third-party cookies in its Chrome browser.  The cookie [...]

  • The MadTech Sketch: how to break up Google

    In our latest MadTech Sketch, Ciarán O’Kane imagines how the Google ad tech business could look if it is broken up due to impending regulation. Ever since the WSJ broke the story about Google potentially hiving off its ad tech business [...]

  • The MadTech Sketch: Uber’s DOOH opportunity

    In this new series from ExchangeWire, Ciarán O’Kane explores a pressing industry issue and sketches out a potential solution. This week, he takes a look at the opportunity for Uber’s DOOH offering, and what their ad tech stack could look [...]