Mobile

  • Transparency Is a Major Demand for Audiences Too: Q&A with Fredrik Borestrom, President, IAA UK Chapter

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  • Waking the Sleeping Giants for Mobile Opportunities: Q&A with Itamar Benedy, CEO, Glispa

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  • Ad Blocking Rates Decreasing; Vista Buys Majority Stake in Integral Ad Science

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  • Q1 2018 Sees Mobile Fraud Increase; OpenX Takes Mobile App Video Exchange into Open Beta

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  • Retrospective Industry Views on MWC 2018

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  • Fyber Partners with Tapjoy & AdColony; Digital's Share in OOH Rising

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  • Proving Brand Value: Why Advertisers Need to Rethink the Metrics They Are Using

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  • Mobile Dominates Video Views Worldwide; Next Phase of SpotX-Smartclip Merger

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  • Google Chrome's Ad Blocker Is a Nudge to In-App Advertising

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  • Nielsen bringt Digital Ad Ratings für Youtube Mobile nach Europa; YOC startet programmatische Plattform

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