Following the discussion at ATS London 2019 on why brand marketers need to invest in mobile, ExchangeWire speaks to Cristina Constandache (pictured below), Chief Revenue Officer, Rakuten Viber, in this exclusive interview on how messaging apps can be used as an effective and brand safe environment for advertisers. What advantages do brands see by spending in messenger and super-utility apps? What can be done to ensure these ads are brand-safe, non-intrusive, and privacy-compliant? Industry stats show that users spend more time on [...]

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Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six years, but to the weakest extent in almost three years. This is according to the Q3 IPA Bellwether Report, published last week (17 October). Report highlights – Cost pressures and growing uncertainty weigh on budget – Internet marketing spending plans continue to provide key support to growth – Most downbeat assessment on industry-wide financial prospects since Q4 2011 – Muted ad-spend growth forecasts for 2018 [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media & Transport for London Announce Partnership with Euronews; and smart Launches Native In-App-CPM Solution. New Ad Criteria from Acceptable Ads Committee on Eyeo Adblock Plus makers Eyeo are releasing new criteria for their acceptable ads regulations. The independent Acceptable Ads Committee has [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want Benefits from Data Sharing; Video Is Key to App Install Success; Seven West Media Integrates Lotame DMP & Telaria SSP; New Server-Side & Mobile In-App Solution by PubNative; and Cedato Launches Instream Video Format ‘IntentView’. Consumers Want Benefits from Data Sharing ‘Global data privacy: What the consumer really thinks’ is a report commissioned by the GDMA, DMA UK, and Acxiom. According to [...]

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The UK advertising industry is booming and, despite some challenges, there are many reasons to be positive about its future. ExchangeWire speaks with Fredrik Borestrom (pictured below), president of the IAA UK Chapter, about some of the challenges that the advertising industry is facing head on, including Brexit, GDPR, the skills crisis, and the opportunities that exist within emerging channels and platforms. ExchangeWire: Should we be concerned about the impact of Brexit on the UK advertising industry and UK advertising operations within [...]

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Mobile continues to drive programmatic growth, reaching record highs in 2017 – and promising outlooks for the future. That makes it more important than ever to get attribution and measurement right, says Itamar Benedy (pictured below), CEO, Glispa. In this Q&A with ExchangeWire, he talks about GDPR as an opportunity for mobile, how to create more transparency in the supply chain, and why MNOs and OEMs are the sleeping giants of mobile advertising. ExchangeWire: What are the challenges in mobile ad measurement [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad Blocking Rates on the Decrease Since 2016; New Majority Stakeholder for Integral Ad Science; Outbrain Acquires AdNgin; Fyber Supplies FairBid Mechanism to Facebook Audience Network; Video Study: Longform Video Ads Keep Users Engaged; and Amobee Integrates with ownerIQ. Ad Blocking Rates on the Decrease Since 2016 Monitoring ad blocking activities for the past two years, a two-year ad blocking audit among the members [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Significant Increase of Mobile Fraud; Mobile App Video Exchange by OpenX; Media iQ Rebrands to ‘MiQ’; Cheetah Mobile Co-operates with Protected Media for Ad Fraud Detection & Prevention; and Access to Amazon Publisher Services for Smaato Partners. Significant Increase of Mobile Fraud Measuring 3.43 billion app installs and 350+ billion events, as well as processing and analysing 125 terabytes of data per day from [...]

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Before Mobile World Congress 2018 vanishes into the ether, ExchangeWire took the opportunity to ask attendants Fyber, Blis, SpotX and LoopMe for their take on themes and trends of MWC 2018. Among the key takeaways from the event were insights into publisher attitudes to ad tech, trending technologies such as Connected Home, and the rise of OTT.  Ad tech has been unnecessarily controversial over the past few years, with issues like ad fraud and brand safety reaching into the mainstream media. [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with AdColony & Tapjoy; 13% of Brands’ Media Budgets Goes to OOH; Triton Digital Integrates a2x with Platform 161; and Mobile eCPM Increase Strongest in EMEA Fyber Partners with AdColony & Tapjoy Tech provider Fyber is launching a new in-app header bidding solution. FairBid allows mobile in-app publishers to maximise their ad monetisation by enabling all types of demand to compete in one place, in transparent [...]

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