Mobile
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Vertical Video Has Outgrown Snapchat, Now a Premier Mobile Ad Format: Q&A with Ryan Griffin, AdColony
Two years ago, Snapchat launched vertical video ads; a year later, Facebook and Instagram followed. Now a slew of non-social mobile publishers – from Gaming to News and Entertainment – are adopting the format. ExchangeWire speak with Ryan Griffin (pictured below), SVP, Strategy, AdColony, to weigh in on the vertical video trend.
ExchangeWire: There’s a lot of hype around the vertical video format, but outside of social platforms, it’s not yet as prevalent as you would expect. What do you attribute [...] -
Snap Inc Popped on Their First Day, But the Crackle Needs to Come from Monetisation
Snap Inc (NYSE:SNAP) opened on the New York Stock Exchange at USD$24 (£16.42) yesterday (2 March); 41% above the USD$17 (£11.63) issue price. Their strong opening was only bettered by their continued first-day performance, hitting a high of USD$26.05 (£17.82) and closing 44% above their issue price, at USD$24.48 (£16.75).
The 44% jump spells payday for their early investors: the investment banks and their VC investors, Lightspeed Venture Partners and Benchmark. But where does the company go from here? Cautious analysts are [...]
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The Promise of Cross-Device Attribution
Cross-device tracking and attribution has been a problem for marketers ever since smartphone and tablet use became mainstream. The conundrum that markets face is how to allocate budget across desktop, tablet, and mobile channels when they cannot calculate ROI accurately. Without cross-device tracking on a user-by-user basis, brands may well be targeting the same person many more times than they realise. Not only is this costly, it’s annoying.
According to research published by GlobalWebIndex, the typical digital consumer now owns 3.64 [...]
TagsAd SpendAd TechAdvertiserAnalyticsAttributionattributionBrandCross-devicecross-deviceDigital MarketingDisplaymeasurementMedia BuyingMobilemobileMobile DisplayMobile RTB
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Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor and Circulate; IAB and ISBA cooperate on mobile buying handbook; Snapchat IPO is coming; More lift with Rich Media; Spotify and WPP announce partnership; Widespace’s new ad platform; Protected Media’s anti-ad-fraud solution; and European viewable completion rates analysed by TubeMogul.
Facebook update on metrics and reportingCriticism on Facebook’s lack of transparency has prompted the company to [...]
TagsAd ServerAd SpendAd TechAd TradingAd ViewabilityAdvertiserAnalyticsautomated guaranteedDigital MarketingDisplayEuropeFacebookfraudMarketermeasurementMedia BuyingMobileProgrammaticPublisherRich MediaTechnologyViewability
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Partnerschaft zwischen Outbrain und Spiegel; Adjust expandiert in USA
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Outbrain schließt weitere strategische Partnerschaft in Deutschland; Adjust expandiert in USA; Mobile immer dominanter; und Fünf Fragen an Oliver Hülse, Rocket Fuel.
Strategische Partnerschaft zwischen Outbrain und Spiegel
Outbrain wächst in Deutschland munter weiter. Nach Partnerschaften mit Burda und RTL Interactive und anderen, geht die Content-Discovery-Plattform jetzt eine strategische Partnerschaft mit der Spiegel-Gruppe ein.
Dank der Zusammenarbeit soll die Empfehlungstechnologie auf den Spiegel-Seiten nun User-Engagement und [...]
TagsAd TechAnalyticsAttributionBrandDisplayEuropeGermanyMarketing TechnologymeasurementMobileMobile DisplayMobile RTBOmni-ChannelProgrammaticTechnology
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DACH: Neuer Geschäftsführer für Unruly Deutschland; Adventori startet in Frankfurt
ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neuer Geschäftsführer bei Unruly Deutschland; Adventori öffnet deutsche Niederlassung; Mobile Internetnutzung wächst weiter; Ad-Tracking bei Deutschen unbeliebt; und Fünf Fragen an die MMA Deutschland.
Neuer Deutschland-Chef für Unruly
Neues in der deutschen Führungsetage von Unruly: Der Adtech-Anbieter mischt die Karten und ernennt Christoph Thielecke als neuen Geschäftsführer in Deutschland. Thielecke wirkte bisher als Vice President Sales für den Bereich Nordeuropa bei Unruly.
Damit stellt sich Unruly [...]
Tagsad blockingAd ServerAd SpendAd TechDisplayEuropeFranceGermanyMobilePrivacyProgrammaticProgrammatic VideoRetargetingTechnologyVideo
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News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook and WhatsApp in Germany; Adform and Tipico partner; and Visual IQ receives data from Facebook’s Atlas.
AppNexus supports ads on LinkedIn & gets funding
Two big pieces of news from AppNexus. After recently announcing that LinkedIn’s ad network is being [...]
Tagsad blockingAd NetworkAd SpendAd TradingAnalyticsAttributionCross-ChannelCross-deviceDataData ExchangeData Management Platformdata privacyDigital MarketingDisplayEuropeFacebookGamingGermanyMarketing TechnologymeasurementMobileMobile Ad NetworkMobile DisplaypersonalisationPrivacyProgrammaticprogrammatic tvProgrammatic VideoPublisherRegulationRTBtransparencyTV
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Beeswax Receive Series A Funding; Adform Make DMP Standalone
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base DMP; Ad monetisation platform for Improve Digital; Third funding round for Meetrics; Adsquare PMP for mobile data; Funding for Ogury; and Intelligent Optimisations becomes iotec.
First funding round for Beeswax
Beeswax have just announced a double-figure Series A investment round, led by Foundry Group and RRE Ventures. The funding amounts to USD$11m (£8.2m).
With the new capital, Beeswax intend [...]
TagsAd ExchangeAd TechAd VerificationAgencyAnalyticsData ExchangeData Management Platformdata privacyEuropeFragmentationGermanyMarketing TechnologyMobileMobile Ad ExchangeNetherlandsPrivate ExchangePrivate marketplaceProgrammaticPublisher ExchangeRTBStacktransparency
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Publishers See Rise in Programmatic Partnerships; Brands Need to Leverage FOMO
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Publishers see rise in programmatic partnerships; Brands need to leverage FOMO; Snapchat gaining larger social ad spend.
Publishers see rise in programmatic partnerships
Around two-thirds (60%) of publishers expect the number of programmatic partnerships to rise in 2016, according to new research by the Association for Online Publishing. Within this, [...]
TagsAd Spenddata managementemailemail marketingMobileonline videoprogrammaticProgrammaticsnapchatVideo
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UK Ad Spend to Continue Rising; Tech-Savvy Users at Highest Risk of ID Fraud
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK ad spend to pass £20bn in 2016; ID fraud risk higher for tech-savvy consumers; and 80% of UK businesses fear being displaced by tech-focused competitors.
UK ad spend to continue rising
Based on their latest expenditure report, the Advertising Association/Warc predicts UK ad spend to grow by 4.2% in 2016, and continue increasing [...]
TagsAd SpendAd TechAnalyticsDataDigital MarketingfraudMobileProgrammaticresearchTechnologyTV
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