Mobile

  • Some Millennials Would Prefer Robot Politicians; Reader/Publisher Relationship Influences Ad Effectiveness

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  • Q3 2017 IPA Bellwether Report Shows Internet Budgets Strong Despite Slow in Main Media Advertising

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  • TV Ads Have Diminishing Influence in AU; China Video Ads Climb to £966m in 1Q2017

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  • Advertising Is Top Revenue Source for Mobile Publishers; Rewarded Ads Increase In-App Purchases

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  • Mobile Advertising Revenues Topped €63bn in 2016; Mobile Outperforms Desktop

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  • Vertical Video Has Outgrown Snapchat, Now a Premier Mobile Ad Format: Q&A with Ryan Griffin, AdColony

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  • Snap Inc Popped on Their First Day, But the Crackle Needs to Come from Monetisation

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  • The Promise of Cross-Device Attribution

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  • Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate

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  • Partnerschaft zwischen Outbrain und Spiegel; Adjust expandiert in USA

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