• Ogury Erweitert Sein Creative Studio mit der Übernahme von Motionly

    Ogury, das global führende Technologieunternehmen für Mobile Advertising, das sich dem Datenschutz verschrieben hat, gab heute die Übernahme von Motionly bekannt, einer SaaS-Lösung, die interaktive Rich-Media-Animationen in Apps und im Web designt, platziert und misst. Motionly wurde 2017 von Édouard Mercier [...]

  • AudioMob Raise $14million in Series A Funding Valued at USD$110m

    Today (9 November) AudioMob, the tech company that develops in-game audio ads bridging opportunities between audio and mobile, announce that they has successfully raised USD$14m (£10.3m) for their series A funding. The funding comes after the company opened their doors to [...]

  • Adverty wins third US patent for BrainImpression™

    Adverty have been granted their third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a ground-breaking method for determining ad viewability and impressions within complex gaming environments. The multi-patented invention is one [...]

  • IAS Achieves MRC Accreditation for Integrated Third-Party Measurement on Facebook

    Integral Ad Science, a global leader in digital media quality, announced that they have been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the [...]

  • China Telecom in US Firing Line; Attest Raise USD$60m in Series B

    In today's ExchangeWire news digest: China Telecom have 60 days to discontinue US services after license revoke; Attest raise USD$60m (£43.6m) in a Series B round; Abacus.ai raise USD$50m (£36.4m) to enhance their AI platform.   China Telecom face a license revoking [...]

  • Sublime Announces Data Partnership with Skyrise Intelligence

    Sublime, which has recently been acquired by the Azerion Group, offers impactful, tailor-made and unobtrusive advertising experiences in the United-Kingdom and abroad, is now using insights from Skyrise Intelligence, enabling businesses to leverage mobile phone data for more effective planning [...]

  • Digiseg and mediasmart Partner to Bring Cookie and ID Free Audience Targeting to Mobile and CTV

    Digiseg, a global provider of cookie and ID free audience data provider have partnered with mediasmart , a leading mobile-first advertising platform based in Madrid, Spain to expand targeting capabilities for users of mediasmart’s programmatic platform. Digiseg’s cookieless technology expands mediasmart’s [...]

  • Bidstack Launches New ‘In-Menu’ Ad Format

    Bidstack is delighted to announce a new ad format and gaming touchpoint for brands with an innovative ‘in-menu’ offering. The mobile format offers clickable display banners that allow brands to deliver integrated ads into game menus, user interfaces and loading screens. The [...]

  • H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report: 50% YoY Increase in Open Programmatic CTV Ad Spend

    Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV [...]

  • Verve Group Announce Sameer Sondhi and Ionut Ciobotaru as Co-CEOs

    Verve Group, a global consumer-first advertising suite, today (21 October) announced that chief revenue officer Sameer Sondhi and chief product officer Ionut Ciobotaru will become the co-CEOs of Verve Group. Remco Westermann, currently the CEO of both Verve Group and [...]