With over a fifth of the UK’s adults (28%) now using ad blockers, action must be taken to reduce the impact on publisher revenues — a fact the industry knows all too well, writes Ben Barokas (pictured below), founder and CEO, [...]

The Internet Advertising Bureau (IAB) UK have released results of a major consumer study to understand consumer perception of mobile advertising. In response to the results, IAB UK have assigned superhero personas to acceptable advertising formats in an attempt to help [...]