Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured below), VP of engineering and product, Parsec, who explains why time-based advertising is so effective, and how to make a [...]

Travis Johnson is Head of Cadreon Australia. Here he talks about the launch of the Cadreon online performance platform, the benefits of being DSP agnostic and how data integration and sharing between DSP’s allows them to leverage first and [...]

Peter Mycock is Managing Director for Criteo Australia and is spearheading Criteo’s expansion into the Australian market. Here he discusses how Criteo’s personalised retargeting offering is really an expansion of search and how the integration with both Kenshoo and Marin [...]