Performance

  • Placebo Ad Testing Should Be the Basis for Any Display Campaign: Q&A with Nick Reid, UK MD, TubeMogul

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  • Act Smarter to Win in a World of Reduced Visibility

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  • Making the Conversion: Opening Up the 97% of Prospects on your Website

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  • Independent Measurement is Critical for Advertiser Confidence: Q&A with Imran Khan, xAd

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  • Naspers Sells Allegro; Armis.Tech Launches in France

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  • Data & Creativity Are Like Two Weights on a Scale: Q&A with Claudia Collu, CCO, MainAd

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  • What's the Real Value of your Advertising Campaign?

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  • Salesforce Acquires Krux; Criteo Buys HookLogic

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  • Dentsu Aegis Network Acquires in India & AU; Indonesian Publisher Goes Programmatic with SpotX

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  • A/B Testing is Critical Tool in Fast-moving Online World: Q&A with Oren Cohen, Optimizely

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