Performance

  • Naspers Sells Allegro; Armis.Tech Launches in France

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  • Data & Creativity Are Like Two Weights on a Scale: Q&A with Claudia Collu, CCO, MainAd

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  • What's the Real Value of your Advertising Campaign?

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  • Salesforce Acquires Krux; Criteo Buys HookLogic

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  • Dentsu Aegis Network Acquires in India & AU; Indonesian Publisher Goes Programmatic with SpotX

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  • A/B Testing is Critical Tool in Fast-moving Online World: Q&A with Oren Cohen, Optimizely

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  • Programmatic Native Needs a ‘Me Too’ Approach to Measurement

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  • Affiliates Are Evolving into Digital Partners: Q&A with Erik Mikisch, Performance Horizon

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  • Brand Interactions via Email Lack Relevance & UK Ad Viewability Falling

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  • Singapore Broadcaster Unveils HTML5 Ad Formats; Opera Ad Biz No Longer Up for Chinese Acquisition

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