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Case Studies

Data Driven Fashion for Topman with Maxus Performance

Date: 2nd Aug 2016

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A great example of how the power of data can deliver hard results – doubling sales in a competitive fashion retail market with slow growth.

Maxus Performance worked with Topman to drive online sales using all the data points they had access to: social media, first-party customer, website user; Facebook native demographic; and Facebook partner data all came together with Topman’s 5,000-strong product feed to connect the right products to the right person at the right time. This collaboration allowed Maxus Performance to be agile and set Topman apart from the competition, using data to give a strong social media presence that has continued to deliver on sales and ROI.

Case Study Content

When fashion retailer Topman were looking for a digital media solution to grow its online sales in such a competitive sector, it worked with the performance division at WPP media agency Maxus to build an online sales growth strategy that leveraged a wide range of data points.

The strategy brought together Topman’s social media channels, first-party customer data, website user data, native demographic data from Facebook, third-party data from Facebook’s partners, and an ever changing product feed containing over 5,000 products, into a single effective solution.A solution which included application of Facebook’s then new Dynamic Product Ads solution, enabling Topman to be the first UK fashion company to use the format.

The campaign delivered an immediate shift in ROI, with April and May alone achieving double the sales delivered in Q1 of 2015. By the end of the campaign, ROI had increased by a staggering 400%.

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