Business Type: Header Bidder Wrappers
Date: 12th Oct 2017
As a multimedia conglomerate operating two different ad servers and SSPs, Le Figaro decided that a full-stack solution was the best way to keep on top of their business. Adding to the complexity was the fact that they did not want to work with a company that owned media assets, which might compete with their own.
The fact that Le Figaro operates in the digital publishing industry also meant that the solution would have to be able to drive direct sales in addition to programmatic, as they consider direct sales as core to their revenue stream.
The technology, scale and reach of the AppNexus Publisher Suite, which would help engage the 60 million monthly viewers from outside France on both mobile and desktop, was also crucial in the decision.