Martini Media faced an interesting challenge. Not only did they need to engage their customers in a cluttered digital advertising ecosystem, but the customers they had to engage were affluent audiences, not a common audience connected with online.
Given the high price point of the brands being advertised, Martini Media and Flite had to create stand-out ads which acted as a point-of-discovery for affluent consumers to experience and find out more about luxury brands.
The improved creative appears to have worked, with a 50% increase in engagement rates, and a doubling in interaction time with the ads.
Case Study Content
Download case study