This case study highlights how in-feed native placements can be used to generate engagement and drive sign-ups. The target audience for PayPal was millennials and ABC1.
The campaign was designed to raise awareness of PayPal’s mobile offering. As such, it was optimised to completed views (which resulted at 43.13% of the over 8 million impressions). We see that the native placements of the ad helped PayPal drive higher transaction and sign-up rates than on both Facebook and YouTube, where KPIs for raised awareness, new user sign-ups and increased transactions, were met.
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