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AdColony's Matt Barash on IPA Bellwether, Axel Springer, and CVS

The MadTech Podcast
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith is joined by Matt Barash, SVP Strategy & Business Development, AdColony, and Ciaran O’Kane, CEO, ExchangeWire, to discuss the latest news in ad tech and martech.

On this week’s episode:

The IPA (Institute of Practitioners in Advertising) in the UK, has released their Q1 Bellwether report which surveys marketing spend and companies marketing intentions and financial confidence. Unsurprisingly, it shows a significant drop in spend – the fastest decline since the 2008 global financial crisis – highlighting that financial prospects across companies surveyed is very pessimistic. On the up side, respondents are optimistic about a recovery in late 2020 into 2021.

German publisher and sales house Axel Springer, join the European NetID Foundation, who are developing a single sign-on across publishing sites and assets, in Germany. They have explicitly stated that the move is designed to counter the dominance of international platforms, which we can assume means Google & Facebook (amongst others), in a quest to ensure the European digital economy has a privacy compliant way to identify users.

– The much talked about rise of 1000 walled gardens, in response to data privacy restrictions amongst other catalysts, appears to be playing out to some extent as news this week reported that US Pharmacy retail chain CVS, is pitching CVS media exchange – an ad network for those wanting to buy inventory on CVS.com. They will also be offering access to their ad network for off-site placements, which relies on CVS data on Google, Facebook & Instagram. In addition they are offering a full managed service, including dynamic creative optimisation.