Grace Dillon
Editor, ExchangeWire
Articles by Grace
FCA to Clamp Down on Online Scam Ads; US Withdraw TikTok Ban
In today’s ExchangeWire news digest: the FCA will take legal action against social media platforms and search engines that show ads promoting financial scams; the Biden administration have rescinded executive orders filed by former president Trump attempting to ban TikTok and other Chinese apps from the US; and French telecoms heavyweight Altice have acquired a 12% stake in BT. FCA to crack down on scam ads The Financial Conduct Authority (FCA) have vowed to take digital platforms to court if they continue [...]
With Fragmentation Comes the Opportunity to Put CX First - Q&A with Seun Odeneye
In this exclusive interview with ExchangeWire, Seun Odeneye, managing director of Matterkind UK & Ireland and judge of The Wires Global 2021, discusses industry fragmentation, and assesses the challenges and opportunities it presents to ad tech. What’s causing the industry to become fragmented? I hate to admit it but, we are! Marketers and people that work in our industry are just not making it easy for ourselves. The LUMAscape is the epitome of fragmentation, and you can see that just by looking from left [...]
Shein to File Historic IPO; Londoners Willing to Share Data to Speed-Up Post-COVID Freedom
In today’s ExchangeWire news digest: Chinese fast-fashion company Shein are reportedly eyeing a record-breaking USD $47bn IPO; Londoners prove generally willing to share their data in order to regain pre-pandemic freedoms; and Babylon will go public via a USD $4.2bn SPAC deal. Shein gearing up for historic IPO Fast-fashion retailer Shein are reportedly preparing to go public. At USD $47bn (£33.7bn), the listing would be the largest IPO in history. Whilst Shein have denied rumours of the move thus far, it is [...]
Google Accused of Making Location Data Less Private; Getir Secure $7.5bn Valuation
In today’s ExchangeWire news digest: allegations that Google deliberately made smartphone users’ location data harder to keep private emerge; grocery delivery firm Getir secure a USD $7.5bn valuation after raising USD $550m in a series D funding round; and Rent the Runway are reportedly looking to make their debut on the New York Stock Exchange. Google accused of making location data harder to keep private Newly released, unredacted documents related to an ongoing case between Google and the US state of Arizona [...]
Holland & Barrett Launch on Tmall; Australian Agency Staff Shift to Indies
In today’s ExchangeWire news digest: Holland & Barrett set up a flagship online store on Tmall; and Australia’s leading media agencies are losing staff to their independent competitors. Holland & Barrett launch on Alibaba’s Tmall Holland & Barrett will set up a shop on Tmall, the Chinese ecommerce platform owned by Alibaba Group, as they seek to expand their footprint globally. The health and wellness brand have already launched over 40 of their most popular products, including fish oils and collagen, on [...]
Amazon Block Google's FLoC; Amazon Forecast to Become Top UK Retailer by 2025
In today’s ExchangeWire news digest: Amazon have reportedly begun blocking Google’s FLoC solution from their websites; new research forecasts that Amazon will replace Tesco as the UK’s leading retailer in the next four years; and CAA sell their majority stake in production studio wiip to JTBC. Amazon block Google FLoC Amazon have begun blocking FLoC, Google’s post-cookie initiative for Chrome, from some of their websites. The ecommerce giant have changed the source code behind their flagship site, Amazon.com, as well as WholeFoods.com [...]
IAB Tech Lab Sued Over RTB; Vungle Acquire JetFuel
In today’s ExchangeWire news digest: the Irish Council for Civil Liberties sue the IAB Tech Lab over the data-sharing practices behind real-time bidding; mobile performance marketing firm Vungle acquire influencer marketing platform JetFuel; and eMarketer predict that the US’ TV upfront market will grow by 7.6% in the 2021-22 season. Irish Council for Civil Liberties sue IAB Tech Lab over RTB The Irish Council for Civil Liberties are taking the Interactive Advertising Bureau’s (IAB) Tech Lab to court. The legal challenge, filed [...]
Colorado Introduces State Privacy Law; Consumers Feel Less Affinity with Brands
In today’s ExchangeWire news digest: Colorado becomes the third US state to introduce its own privacy legislation; consumers feel less attached to, and more suspicious of, brands, a Havas study finds; and mobile apps and games automation platform Bidshake are acquired by Voodoo. Colorado to join California and Virginia by introducing state privacy law Colorado is set to become the third US state to implement its own privacy regulation. The Colorado House of Representatives voted last Monday (7th June) to pass the [...]
GroupM Release Mid-Year Forecast; Alibaba Crack Down on Counterfeits with AI Platform
In today’s ExchangeWire news digest: GroupM release their mid-year forecast for the UK’s ad market; Alibaba launch a new AI platform to root out counterfeit luxury goods; and streaming services’ linear TV ad spend increases. GroupM mid-year forecast emphasises digital’s ascendancy The UK’s advertising market will grow by 24% in 2021, despite the ongoing economic impact of COVID-19. That’s according to GroupM’s mid-year forecast, released last week, which found that the space has experienced “impressive” growth over the past 6 months. Digital remains [...]
Twitter Launch "Blue" Subscription Service; Apple Close Door to Fingerprinting
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Twitter launch a new consumer-focused subscription service called “Twitter Blue”; Apple announce “Private Relay”, a feature that will obstruct fingerprinting by preventing advertisers from accessing consumers’ IP addresses; the latest IIDEA census reveals that Italy’s gaming industry is on the rise; and Tesla agree to store their Chinese customers’ data within China. Twitter trial “Blue” subscription service Twitter have launched a paid subscription service [...]
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FCA to Clamp Down on Online Scam Ads; US Withdraw TikTok Ban -
With Fragmentation Comes the Opportunity to Put CX First - Q&A with Seun Odeneye -
Shein to File Historic IPO; Londoners Willing to Share Data to Speed-Up Post-COVID Freedom -
The State of Play in Ad Fraud -
Google Accused of Making Location Data Less Private; Getir Secure $7.5bn Valuation