Grace Dillon

Editor

Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.

Articles by Grace

• Five Reasons Why Mobile In-Game Advertising Grabs Attention

  2 years ago News

  

  Ahead of ATS Singapore 2023, James Rogers, VP brand sales, APAC at Digital Turbine, outlines why the mobile in-game ad format excels at capturing consumers' attention. In the ever-evolving landscape of digital advertising, mobile gaming has emerged as a powerful channel [...]

  ATS SingaporeAttentionGamingIn-GameMobile

• Data is the Key to Unlocking the Cookieless Future: Q&A with Kristina Prokop, Eyeota

  2 years ago News

  

  In this exclusive interview ahead of ATS Singapore, Kristina Prokop, co-founder and CEO of Eyeota, discusses how marketers in APAC and beyond are preparing for the shift towards a privacy-first landscape, and how data will continue to play a vital [...]

  ATS SingaporeCookielessCookiesDataIdentityPost-CookiePrivacyUniversal Identifiers

• Indonesia to Ban Social Commerce; Political Ads to Require AI Disclaimers, say Google

  2 years ago News

  

  In today's ExchangeWire news digest: the Indonesian government threatens to ban social commerce; Google say that political ads will be forced to disclose AI use; and Deliveroo partner with Gopuff to expand their grocery delivery efforts. Indonesia threatens ban on social [...]

  AdvertisingAIAPACCommerce MediaGoogleSocial Commerce

• Making the Most of the Post-Cookie Landscape

  2 years ago News

  

  Although Google has been talking about deprecating third-party cookies since 2020, it finally appears to be making good on its threat: early next year, third-party cookies will be switched off for 1% of Chrome users, the tech giant announced in [...]

  CookielessMeasurementPost-CookiePrivacyTargeting

• Scale and Addressability in CTV – They’re Happening, Thanks to Contextual-AI

  2 years ago News

  

  In this exclusive byline, Wieger Holvoet, programmatic technical lead GAM team at Dentsu, outlines how applying contextual-AI can help marketers reach campaign-relevant audiences in CTV, highlighting Dentsu's collaboration with Illuma. It could be argued that Connected TV (CTV) is the most [...]

  AddressabilityAIContextualCTVDigital Marketing

• The Present and Future of AI in Ad Tech: Q&A with Raz Peter, Clinch

  2 years ago News

  

  In this exclusive Q&A, Raz Peter, CTO and co-founder of Clinch, discusses how the ad tech industry is already incorporating artificial intelligence, and what the future could look like as AI becomes even more prevalent. How are advertisers currently approaching AI? The [...]

  Ad TechAICreativeDigital Marketing

• Disney+ Ad Tier Expands; Cadent to be Acquired by Novacap

  2 years ago News

  

  In today's ExchangeWire news digest: Disney announce plans to expand their ad-supported streaming offering; advanced TV firm Cadent is set to be purchased by PE firm Novacap; and Lyft reports positive Q2 results despite tricky conditions. Disney to expand ad-supported streaming [...]

  AcquisitionOmnichannelStreamingTV

• The Stack: WPP Lowers Full-Year Forecast, South Korea Set for E-Commerce Growth

  2 years ago News

  

  This week: peaks and troughs... While the rain may have disappeared (for now...), the contrarian British climate serves as an apt metaphor for the mixed fortunes we've observed this week. WPP lowered its full-year financial forecast following a dip in spend, while [...]

  APACecommerceGamingGoogleThe Stack

• What Could a Break-Up of Google’s Ad Network Mean for Tech?

  2 years ago News

  

  Best known as the world’s most-used search engine, Google has leveraged its vast catalogue of domains to build an ad network that has drawn the budgets of marketers almost everywhere. While highly lucrative for Google, this network has drawn the [...]

  Ad NetworkEUGoogleRegulation

• Microsoft and Aptos Partner; Gaming Revenue Growth Slows in APAC

  2 years ago News

  

  In today's ExchangeWire news digest: Microsoft and Aptos Labs join forces to bring AI and blockchain technology together; research finds that gaming revenue was lower in APAC than in the rest of the world; and Google's attempt to stem a [...]

  AIAPACBlockchainDataGamingGooglePartnershipPrivacyRevenueWeb3