Grace Dillon
Editor
Articles by Grace
Disney Sells TrueX Ad Tech Firm; 26% US Adults Rely on YouTube for News
In today’s ExchangeWire news digest: Disney sells TrueX, the ad tech company it acquired as part of its purchase of 21st Century Fox, to Gimbal; a study from the Pew Research Centre finds that over a quarter of US adults get their news from YouTube; and the Evening Standard launches a new digital advertising offering as part of its revamped platform. Disney sells TrueX ad tech firm to Gimbal Disney is selling ad tech company TrueX to location-based ad tech firm Gimbal. [...]
EU Appeals to Reinstate $15bn Apple Fine; US Ban of TikTok Postponed
In today’s ExchangeWire news digest: the EU Commission appeals against the General Court’s ruling to drop a $15bn tax fine against Apple; a US federal court rules to hold off on banning TikTok; and Essence is appointed Frip’s integrated media agency in South Korea. EU appeals decision to drop $15bn Apple fine The European Commission has announced that it plans to appeal a ruling that saw a USD $15bn (£11.6bn) fine against Apple and the Republic of Ireland overturned. The Commission believes [...]
AAP Gets $5m Boost from Australian Government; ByteDance to Have No Stake in TikTok Global
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the Australian government gives a $5m boost to struggling newswire AAP; Oracle announces that ByteDance will have no stake in TikTok Global; China slams Oracle and Walmart’s acquisition of TikTok’s US arm as “extortion”; and the EU extends its probe into Google’s planned acquisition of Fitbit. Australian government commits $5m to AAP The Australian government has stepped in to provide financial support for [...]
EU Extends Google-Fitbit Probe; Data Privacy Increasingly Important in Australia
In today’s ExchangeWire news digest: EU antitrust regulators have had the deadline for their probe into Google’s purchase of Fitbit extended; research finds that Australian consumers are increasingly worried about the security and misuse of their data; and content marketing revenues are expected to decline by almost 7% in the US. EU antitrust investigation into Google’s Fitbit acquisition extended The European Union’s antitrust regulators have been given more time to decide whether or not to approve Google’s plans to acquire Fitbit. The [...]
China Slams "Extortion" of US TikTok Deal; Facebook May Exit EU Over US Data Sharing Ban
In today’s ExchangeWire news digest: China denounces the US TikTok deal as “extortion”; Facebook warns it may have to leave the EU if it enforces a ban on data transfers to the US; and the UK sees its first tech sector trade union. China denounces TikTok deal as ‘extortion’ China has denounced the prospective deal between ByteDance and US firms Oracle and Walmart to keep TikTok in America, calling it “unfair” and “dirty”. The arrangement, which will purportedly see Beijing-based ByteDance booted [...]
ByteDance to be Excluded from TikTok Global; Cord Cutting Continues in US
In today’s ExchangeWire news digest: Oracle states that ByteDance will have no ownership over newly-formed TikTok Global; research from eMarketer reveals that the number of Americans giving up pay TV is growing; and Amazon releases a new e-commerce offering with a VR feature. ByteDance to be omitted from TikTok Global, says Oracle TikTok Global will be completely divested from original parent company ByteDance, according to a statement issued by executives at Oracle on Monday. The new iteration of the popular short-form video [...]
Google Blocks India's Paytm; TikTok Appeals to Facebook and Instagram for Support
In today’s ExchangeWire news digest: Google is accused of anti-competitive behaviour in India after removing Paytm from its Play Store; TikTok’s interim CEO calls on Facebook and Instagram to support it against a fresh ban from the US government; and the Australian government bolsters AAP with a $5m cash injection. Google pulls Paytm, sparking concerns of app store monopoly in India Concerns over the monopolisation of the app stores have surfaced in India after Google removed mobile payment service Paytm’s app from [...]
Oracle Wins TikTok Bid; Digital Publishers Express Fear Over ACCC Code
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Oracle wins the bid to become TikTok’s US partner, but it’s revealed that it won’t be given the app’s original source code; digital publishers in Australia unite to express their fear that the ACCC’s News Media Bargaining Code could threaten diversity in the sector; sources predict that the FTC could be ready to file an antitrust lawsuit against Google by [...]
The Four Dimensions of Audience Addressability: Screens, Technology, Time, and Data
Screens have become omnipresent in the everyday lives of most modern consumers, turning mobile into a vast arena in which advertisers can find their audiences. However, as with any channel, mobile comes with its own challenges – with users often switching between several devices, and tighter regulation around targeting, advertisers must find a way to reach their audiences across devices in a compliant and transparent way. Mark Williams (pictured below), director EMEA at PubMatic, writes exclusively for ExchangeWire about the [...]
WFA Launches Cross Media Measurement Solution; Apple Releases iOS 14 with 1 Day's Notice
In today’s ExchangeWire news digest: the WFA announces the launch of a solution to help advertisers measure their campaigns’ effectiveness across different media; Apple draws the ire of app developers after announcing the launch of iOS 14 with less than a day’s notice; and Google faces probing questions at an antitrust subcommittee hearing on Tuesday. WFA announces Cross Media Measurement Solution The World Federation of Advertisers (WFA) has revealed that it has developed a dual cross-media measurement framework and technical solution for [...]
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