Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Apple to Take Ads to Apple TV+?; European Commission Staff Banned from Using TikTok
In today's ExchangeWire news digest: Apple may be working on an ad-supported tier for its Apple TV+ service; the European Commission bans TikTok use amongst staff over privacy concerns; and Amazon expands its ultra-fast delivery service. Ads may be coming to [...]
The MadTech Sketch: an Overview of Commerce Media Ad Tech & Demand
In this week's MadTech Sketch, Ciarán O'Kane outlines the complexity of the Commerce Media ad ecosystem and gives an overview of the demand underpinning this media segment. The Commerce Media ad ecosystem is complex. From attribution to native ad platforms to clean [...]
Blockchain, the Metaverse, NFTs: Making Web3 Work
In association with Alkimi Exchange While Web3 is on the horizon (if not already upon us), uncertainty about the value of some elements of this new phase of the internet remains. Technologies, including blockchain, NFTs, cryptocurrencies, and the metaverse, have emerged to [...]
“Everyone Should Join the Cookieless Revolution”: Q&A with Søren H. Dinesen, Digiseg
In this exclusive Q&A, Søren H. Dinesen, CEO of Digiseg, discusses the key challenges that privacy changes pose to marketing, how measurement has evolved as a result, and why he is optimistic about the cookieless era. What are the biggest challenges [...]
What is Advertising Resource Management (ARM)?: Q&A with Salvatore Internullo, MINT
In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their resources, and explains how Advertising Resource Management solutions can help to resolve these. What are the primary challenges for advertisers in [...]
Open Web v Walled Gardens: Predictions for 2023
This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year could hold for the Open Web and Walled Gardens. As the death of the third-party cookie inches closer and questions loom over the future of identifiers, will more [...]
Meta Sued over Ethiopia Hate Posts; Binance Boss Unalarmed by Mass Withdrawals
In today's ExchangeWire digest: Ethiopian researchers and a Kenyan rights organisation have accused Meta of allowing inflammatory content to flourish on their platforms; the head of Binance remains calm after investors pulled more than USD $1bn from the company in [...]
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Economy & Ad Spend: Predictions for 2023
In a year of record inflation amidst a persistent cost of living crisis, how, where, and how much marketers are spending has come under even keener scrutiny. In this latest article in ExchangeWire's 2023 Predictions series, industry experts share their [...]
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