In a rapidly evolving, increasingly complex, and highly competitive industry, who really holds the reins of power? As the landscape shifts, the question arises: Who bears the responsibility for molding the future of digital advertising?
In this special episode, Karan Singh from Microsoft Advertising, Simon Peel from Haleon, and Michelle Hobbs from Publicis Media join ExchangeWire COO, Lindsay Rowntree, to share their insights and opinions on the evolving consumer expectations on advertisers for better online experiences, the critical need for strong relationships and collaborations across the supply chain, the ongoing importance of privacy, security and transparency, the opportunity for ad tech to thrive beyond the big dominators, and the drive for diversity, equity and inclusion, and sustainability in the future of digital advertising.
Host: Linsday Rowntree (COO ExchangeWire)
Simon Peel: VP Global Media, Haleon
Karan Singh: Head of International Advertiser Partnerships, Microsoft Advertising
Michelle Hobbs: Global Media Lead, Publicis Groupe