Ellie Edwards-Scott, The Advisory Collective Discusses In-App Advertising, Fraud & In-Housing

In episode four of The MadTech Podcast, Ellie Edwards-Scott, co-founder, The Advisory Collective, joins ExchangeWire's COO, Rachel Smith, and head of content, Lindsay Rowntree, to discuss the latest stories in madtech.

The stories this week:

- Apple CEO Tim Cook's scathing attack of companies that he believes have created a data-industrial complex; combined with the news that search revenue from Apple's App Store could hit USD$2bn by 2020
- The in-app ad fraud scandal uncovered by Pixalate, and blown open by BuzzFeed News
- Vodafone's decision to renege on bringing programmatic in-house
- The minimum requirements for foreign ad tech companies trying to enter the UK market, and how The Advisory Collective is helping driving success for these companies.

The MadTech Podcast is also available on:
Spotify
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Apple iTunes
Stitcher
Pocket Casts
RadioPublic

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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