Erica Kerner & Wendy Hogan, The Marketing Society, Discuss Direct-to-Consumer & the Future C-Suite

On this week's episode of The MadTech Podcast, brought to you from Singapore, ExchangeWire COO, Rachel Smith, is joined by Erica Kerner, board chairman, Singapore Hub, The Marketing Society, and Wendy Hogan, customer experience and marketing strategy director, Asia at Oracle, and board member of The Marketing Society, to discuss the latest news and trends in madtech.

In this week's episode:

- Building the future CEO: which companies have a strong succession plan in place and understand what it will take to be a CEO of the future?
- The DTC strategy and how its customer-centricity is causing legacy B2C companies to shift focus
- Why we need to stop referring to marketers as 'advertisers'
- The rise of the Chief Experience Officer
- How The Marketing Society is working with marketers to prepare themselves for the consumer of the future

The MadTech Podcast is also available on:
Spotify
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Apple iTunes
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RadioPublic
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Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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