On this week's episode:
- This week Amazon acquired Sizmek's ad server and DCO. Why did Amazon purchase these parts of the business? Will this prove a threat to Google? And will Sizmek customers leave the platform for independent providers?
- Chrome limiting ad blocking to their enterprise users. Will ad blockers shift to rules-based systems? Is ad blocking still popular, or have industry initiatives limited their adoption?
- Bayer saving at least USD$10m (£7.9m) by taking programmatic in-house. Does the in-housing model suit everyone? Can such approaches completely alter a brand's omnichannel strategy?
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