Hossein Houssaini Discusses Reddit’s Move on DTC Brands & Why Apple Should Buy A Production House

On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by media expert Hossein Houssaini, to discuss the latest madtech news and trends.

This episode:
- Reddit launches a CPC ad model to go after DTC brands using Facebook and Google
- Rumours of Apple launching a streaming service and why its next diversification should be buying a production house
- Apple and Cisco believe a version of GDPR should be rolled out in the U.S.
- How brands and agencies are tooling themselves up for programmatic

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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