IAB Tech Lab’s Dennis Buchheim Discusses LinkedIn’s Drawbridge Acquisition, Apple’s Ad Attribution & GDPR Anniversary

On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Dennis Buchheim, SVP and GM, IAB Tech Lab, to discuss the latest madtech news and trends.

On this week's episode:
- This week LinkedIn announced its acquisition of Drawbridge, a cross-device identity tool. How will LinkedIn integrate this tool in their current offerings? Will any integration be limited to the US, given Drawbridge's withdrawal from the European market following the implementation of GDPR?
- Apple's launch of 'Privacy Preserving Ad Click Attribution'. What will the impact be on existing attribution tools? What is the future for display in Safari?
- An in-depth look at the impact of GDPR on the advertising and marketing industry, following its one year anniversary.

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Mathew Broughton: Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.
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