Infectious Media’s Dan Larden on Google’s Privacy Tools & Amazon’s Play for Shopper Marketing Budgets

On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Ciaran O'Kane are joined by Dan Larden, global strategic partnerships director, Infectious Media, to discuss the latest madtech news and trends.

In this episode:
- Google's launch of their new privacy tools to limit cookie tracking
- Amazon grabbing a share of shopper marketing budgets, i.e. budgets from manufacturers/wholesalers used by retailers for in-store advertising, etc.
- Alibaba opening up its platform to international sellers
- The exciting times ahead for programmatic DOOH

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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