MediaCom’s Liam Brennan Discusses Facebook, Fraud, In-Housing & DTC

On this week's episode of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and COO, Rachel Smith, are joined by Liam Brennan, global director of innovation programmes at MediaCom about the latest news stories and trends in the madtech space.

- Facebook's latest earnings results and the decline of their daily active user base
- The potential impact of government intervention on Facebook's dominance
- The continued power of Facebook's user base
- Why media buyers are being slow to adopt Ads.txt and whether they are knowingly buying fraud to keep prices depressed
- In-housing and the contradictions between media reports and the reality
- The missing layer between media execution and consultancy and Liam's role at MediaCom, working to bridge that gap
- Direct-to-consumer brands and their differing approaches to media strategy and execution

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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