Mindshare’s Ruth Zohrer Discusses Audio, Taxes & DTC

On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Ruth Zohrer, global lead, BBVA at Mindshare, to discuss the latest madtech news and trends.

In this episode:
- France threatens to tax big global tech companies generating local revenue
- DTC brands need legacy brands to move beyond critical mass
- Podcast popularity driving diverse audio advertising strategies

The MadTech Podcast is also available on:
Spotify
TuneIn
Apple iTunes
Google Podcasts
Stitcher
Pocket Casts
RadioPublic
CastBox
Deezer

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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