In this The MadTech Podcast Special, Konrad Feldman, co-founder and CEO at Quantcast, and Grace Bailey, senior agency and digital marketing manager at Auto Trader, join ExchangeWire CEO Rachel Smith to discuss CTV as an effective marketing environment.

Together, Smith, Feldman, and Bailey delve into the current nature of the wider CTV ecosystem, the effectiveness of the channel, and the technology that's currently available to help agencies and brands to make the most of it.