The MadTech Podcast Special: Why it's so Difficult to Define 'Attention'
by Grace Dillon on 2nd Dec 2022 in Podcast
On our twentieth edition of The MadTech Podcast Special, Heather Lloyd, head of product marketing at Nano Interactive, joins ExchangeWire COO Lindsay Rowntree to explain why 'attention', although difficult to define, is so crucial to measure.
In this special episode, Nano Interactive's Heather Lloyd delves into the power of attention as a form of measuring advertising effectiveness, why it's difficult to define, and how advertisers can begin to see success with measuring attention over viewability.
Nano Interactive are leaders in targeting without the use of personal identifiers. Since launch Nano has delivered over 2000 campaigns for leading brands across mobile, video and display and continues to powerfully connect brands with relevant audien...
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