The global guide for the Ad Tech and Mar Tech industry


  • Why Your Viewability Percentage Doesn't Matter

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  • Ad Blocking Rates Decreasing; Vista Buys Majority Stake in Integral Ad Science

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  • Viewability Record in UK; IAB Tech Lab Acquires DigiTrust

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  • IAB Releases GDPR Framework; OpenX Removes Video Ad Format

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  • Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China

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  • Mobile Viewability Matters: Peering into the World of In-App Measurement

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  • Why Blockchain Addresses Transparency Issues in Programmatic Advertising

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  • Proving Brand Value: Why Advertisers Need to Rethink the Metrics They Are Using

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  • 'APAC Telcos Sitting on Valuable Audience Data' Q&A with Soumita Roy Choudhury, Asia-Pacific Head, Mobilewalla

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  • India Needs Standardised Metrics for Digital

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