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  • Why it’s Time to Break Down the Barriers Between Brand and Performance

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  • PubMatic Releases Independent Omnichannel Wrapper Solution; DoubleVerify Partners with Snapchat

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  • UK Viewability Reaches Over 70% for the First Time; ADmantX Boosts its Brand Care Offering

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  • Mobile Ad Fraud Cost USD$2.3bn (£1.89bn) in H1 2019; Sizmek Finalises Peer39 Sale

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  • Why Your Viewability Percentage Doesn't Matter

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  • Ad Blocking Rates Decreasing; Vista Buys Majority Stake in Integral Ad Science

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  • Viewability Record in UK; IAB Tech Lab Acquires DigiTrust

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  • IAB Releases GDPR Framework; OpenX Removes Video Ad Format

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  • Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China

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  • Mobile Viewability Matters: Peering into the World of In-App Measurement

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