Snap & OMD Partner with Amplified Intelligence to Make AR Attention Measurable
Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to assess how augmented reality (AR) lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated [...]
Navigating the Nexus of Advertising, Sustainability, and Attention Metrics: Insights from Duration Media's Brian Murphy
Brian Murphy, chief revenue officer at Duration Media, discusses the overlap of digital advertising, sustainability, and attention metrics. Murphy delves into the industry's proactive approach to emissions reduction, the significance of verifiable emissions data for green media solutions, and the [...]
Adlook & Anzu Partner to Unlock Intrinsic In-Game Advertising for More Media Buyers Globally
Adlook is thrilled to announce its partnership with Anzu, the world's most advanced in-game advertising platform. Together, they aim to assist brands and agencies in harnessing the enormous potential of intrinsic in-game advertising through Adlook's next-generation brand growth platform. Thanks to [...]
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