Viewability

  • B2B Marketers Embracing Programmatic in 2018; Value Chain Transparency Must Improve

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  • Mobile Video Will Benefit Publishers, Advertisers & Consumers: Q&A with Maggie Mesa, OpenX

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  • Viewability is Subjective: Q&A with Ignasi Prat, Tappx

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  • Independent Platforms Provide Greater Transparency: Q&A with Dan Slivjanovski, CMO, RhythmOne

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  • Experts Predict: What's in Store for Viewability in 2018

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  • DSPs Must Evolve to Help APAC Marketers Reduce Ad Waste

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  • Is It Worth Brands Pursuing 100% Viewability?

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  • APAC Marketers Must Differentiate in Programmatic Landscape

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  • Better Mobile Metrics Can Help APAC Brands Get Over Numbers Obsession

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  • Shared Responsibility Needed to Make APAC Programmatic

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