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  • Why Blockchain Addresses Transparency Issues in Programmatic Advertising

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  • Proving Brand Value: Why Advertisers Need to Rethink the Metrics They Are Using

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  • 'APAC Telcos Sitting on Valuable Audience Data' Q&A with Soumita Roy Choudhury, Asia-Pacific Head, Mobilewalla

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  • India Needs Standardised Metrics for Digital

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  • UK Viewability Figures Rise; Adform Applies Ads.txt Filtering

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  • Ads.txt Is Only *One* Solution to Ad Fraud: Q&A with Andy Evans, CMO, Sovrn

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  • B2B Marketers Embracing Programmatic in 2018; Value Chain Transparency Must Improve

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  • Mobile Video Will Benefit Publishers, Advertisers & Consumers: Q&A with Maggie Mesa, OpenX

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  • Viewability is Subjective: Q&A with Ignasi Prat, Tappx

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  • Independent Platforms Provide Greater Transparency: Q&A with Dan Slivjanovski, CMO, RhythmOne

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