The Programmatic Advisory’s Wayne Blodwell Discusses Xandr, Facebook & Agency Transparency

In the first ever episode of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and head of content, Lindsay Rowntree, are joined by Wayne Blodwell, founder and CEO, The Programmatic Advisory.

On this week's episode:

- What is AT&T's new venture, Xandr, and what could it mean for the future of AppNexus in Europe?
- How robust is Facebook's business model?
- Why are media agencies still being investigated because of their ad-buying practices?
- How is The Programmatic Advisory working with advertisers?
- What challenges are advertisers experiencing and how can the service layer help them to overcome these challenges?
- How does the business model of an independent consultancy differ from the likes of Accenture, Deloitte, etc?

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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