In the first ever episode of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and head of content, Lindsay Rowntree, are joined by Wayne Blodwell, founder and CEO, The Programmatic Advisory.

On this week's episode:

- What is AT&T's new venture, Xandr, and what could it mean for the future of AppNexus in Europe?
- How robust is Facebook's business model?
- Why are media agencies still being investigated because of their ad-buying practices?
- How is The Programmatic Advisory working with advertisers?
- What challenges are advertisers experiencing and how can the service layer help them to overcome these challenges?
- How does the business model of an independent consultancy differ from the likes of Accenture, Deloitte, etc?