In this special vox pop edition of TraderTalk TV for dmexco 2016, Shane Shevlin, general manager EMEA, IPONWEB discusses his new role; the evolution of IPONWEB and the evolution of the programmatic ecosystem, in which they operate.
Shevlin talks about:
- What his new role as GM for the EMEA region at IPONWEB entails
- How IPONWEB have evolved in the solutions they build since he joined the company in 2012
- How they work with direct marketers and navigate agency/client relationships
- How he sees the programmatic ecosystem evolving in the coming years