Shane Shevlin, IPONWEB Discusses His Role & IPONWEB’s Evolution

In this special vox pop edition of TraderTalk TV for dmexco 2016, Shane Shevlin, general manager EMEA, IPONWEB discusses his new role; the evolution of IPONWEB and the evolution of the programmatic ecosystem, in which they operate.

Shevlin talks about:

  - What his new role as GM for the EMEA region at IPONWEB entails

  - How IPONWEB have evolved in the solutions they build since he joined the company in 2012

  - How they work with direct marketers and navigate agency/client relationships

  - How he sees the programmatic ecosystem evolving in the coming years

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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