×
  • The Wires 2023 Shortlist Unveiled: VIOOH, Digital Turbine, GroupM Nexus, and Hivestack Take the Lead

    The Wires 2023 shortlist is officially out, and this year's line-up of finalists is both diverse and impressive. Leading the pack are VIOOH, Digital Turbine, GroupM Nexus, and Hivestack, garnering a total of 10 mentions across all 17 award categories. Now [...]

  • Embracing Privacy-Enhancing Technologies: The Next Step for the Ad Industry?

    Achieving parity between safeguarding user privacy and ensuring effective ad targeting is a challenge for digital marketers, yet it remains crucial in order to preserve trust and transparency. Could PETs be the answer to all our ad tech privacy prayers? Mined, [...]

  • What's in store for OOH in 2023?

    Digital out-of-home (DOOH) is back on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic curbed spend. So will 2023 see this upward curve continue? As part of our predictions series, we asked the [...]

  • Clean Rooms Uncovered: Breaking Down the Data Stack

    In our latest Sketch, Ciaran O'Kane looks at data clean rooms, and draws out the six key areas of ad tech relevance for the technology. Much has been written over the past weeks about the entrance of Snowflake and Amazon into [...]

  • Breaking Down Apple's (Potentially $30 Billion) Ad Ecosystem

    In this week’s MadTech Sketch, Ciaran O’Kane cuts to the core of Apple’s ad opportunities, and looks at how the tech giant can best grow its offering. Apple is the bête noire of ad tech. Having spent the last three [...]

  • IPA Bellwether Q3 22: Marketing Budget Growth Slows Amid Economic Turmoil

    A growth slowdown, budget cuts and a downbeat outlook were the headlines from the latest IPA Bellwether report, framing an industry in a subdued mood, and continuing along the path laid out in Q2. The report was one of small adjustments [...]

  • The Wires Awards: What's It Like to Win?

    ExchangeWire’s prestigious Wires awards are back for 2022, and the July 29th deadline is getting close. There’s still time for you to get your entry in front of our stellar judging panel. So, what’s it like to win a Wires award? [...]

  • Who Are the Winners & Losers of dmexco 2016?

    The dust has now firmly settled on an exhilarating few days in Cologne at the annual ad tech love-in, dmexco. This year was almost certainly bigger and bolder than last year, with 50,000 visitors and 1,000 exhibitors, crammed into four huge [...]

  • The Great Log Blog: What Did the Log Ever Do for Us?

    The mere mention of a log (outside the context of web logs, or blogs) could instil reader boredom. Logs are a fundamental, functional part of IT infrastructure and are used for everything. According to Phillip Hayman (pictured below), head of [...]

  • dmexco 2016: Industry Predictions on What to Expect

    Ask the industry what we can expect to see at dmexco this year and how the industry has developed, then sit back and let the opinions flood in. ExchangeWire hear from a plethora of industry experts and from the wide range [...]