ad tech

  • Who Are the Winners & Losers of dmexco 2016?

    The dust has now firmly settled on an exhilarating few days in Cologne at the annual ad tech love-in, dmexco. This year was almost certainly bigger and bolder than last year, with 50,000 visitors and 1,000 exhibitors, crammed into four huge conference halls with a whisper of A/C and plenty of gimmicks to go round. From acrobatic dancers to live tattooists, professional baristas to lycra-clad promo girls (yes, even in 2016), vendors employed all means possible to draw in the hordes [...]

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  • The Great Log Blog: What Did the Log Ever Do for Us?

    The mere mention of a log (outside the context of web logs, or blogs) could instil reader boredom. Logs are a fundamental, functional part of IT infrastructure and are used for everything. According to Phillip Hayman (pictured below), head of technical services, sales engineering, Integral Ad Science, when you refer to logs in the context of ad tech, they start to become interesting. Here, Hayman explains to ExchangeWire how the use of logs in ad verification allow for transformative [...]

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  • dmexco 2016: Industry Predictions on What to Expect

    Ask the industry what we can expect to see at dmexco this year and how the industry has developed, then sit back and let the opinions flood in. ExchangeWire hear from a plethora of industry experts and from the wide range of predictions and opinions, it looks set to be another great dmexco event.

    People-based marketing

    “This year at dmexco we’re expecting there to be a lot more talk around people-based marketing, the practice of advertising to real people online, rather than cookies. The [...]

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  • Ad Tech Independence in Germany Brings Challenges: Q&A with Trading Desk, Adlicious

    Germany is an interesting market for the world of digital. It’s renowned for having strong publisher influence and its risk aversion with dealing with companies that operate outside of its borders. What does the market look like from the perspective of a homegrown, independent trading desk? ExchangeWire speak with Viktor Eichmann, co-founder and managing director and Daniel Skoda, managing partner, Adlicious to find out their take on the state of the German digital industry and the challenges they face [...]

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  • Even the Best Technology Will Be Held Back by Insufficient Capability: Q&A with Stack I/O

    Marketers are becoming more involved in technology – not just understanding its value to their business, but taking ownership of it too. There seems to be a great opportunity here for agencies, or vendors, to help marketers in their quest. Enter Stack I/O. ExchangeWire speak exclusively with Ryan Kangisser and Martin Brown (pictured below), managing partners of the newly launched Stack I/O about how this new consultancy is helping brands to navigate the complex technology ecosystem.

    ExchangeWire: Mediasense have just [...]

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  • Unprecedented MarTech M&A Values

    Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016’s report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across MarTech jumped 32%. In this piece, ExchangeWire quiz Julie Langley, partner, Results International about economic factors driving the market.    

    ExchangeWire: The Q2 2016 report reveals many upward trends. For example, unprecedented mega-M&As, several deal values greater than USD$500m (£381m), and 32% growth in public market performance across MarTech. What economic factors do you think are driving [...]

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  • Marketing Clouds' Data Models Make Them Slow: Q&A with Manuel Hinz, CEO, CrossEngage

    Marketing clouds versus best-of-breed solutions – it’s a battle that rages on and there are certainly merits to both. ExchangeWire speak with Manuel Hinz (pictured below), co-founder and CEO, CrossEngage, which is a German company trying to solve advertisers’ cross-channel marketing challenges. As well as giving some background to CrossEngage and how they are tackling cross-channel as a best-of-breed solution, Hinz gives his frank opinions on the limitations of the marketing cloud.

    ExchangeWire: How did CrossEngage come about?

    Manuel Hinz: It [...]

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  • Don’t Be Afraid to Evolve Your Proposition: Q&A with Paul Coggins, CEO, Adludio

    In a tough and competitive startup environment, European industry recognition, which applauds a company’s ability to innovate in an established ad-tech ecosystem, is surely a valuable accolade for any ad-tech startup. Following Adludio’s recent ‘Best Ad Tech/Marketing Start Up’ award win at The Europas Start Up Conference and Awards, ExchangeWire speak with Paul Coggins (pictured below), CEO, Adludio about how differentiation is an important success factor when entering the world of ad tech and that, despite it being a [...]

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  • UK Ad Tech Industry Still Offers Opportunities for Ambitious Newcomers

    The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising spend in the UK is predicted to reach £2.5bn this year, new arrivals must navigate the complex ecosystem, confront industry issues, and face global marketplace complexities. Jayant Kadambi (pictured below), co-founder and CEO, YuMe talks to ExchangeWire about the outlook for newcomers to the ad tech industry and shares his tips for success, drawing upon [...]

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  • Seasoned Cannes-Goers Provide Top Tips on How to Make the Most of Your Time There

    In a light-hearted departure from ad tech analysis, and with the 2016 Cannes Lions festival just two days away, ExchangeWire ask industry leaders, with much experience of the event, what their top tips for surviving Cannes are, with advice ranging from ‘be prepared’ to ‘don’t eat too much fish’…

    Versatile clothing and plenty of rosé

    “Those lucky enough to be heading to Cannes Lions next week, can certainly look forward to a welcome break from the rainy British summer, [...]

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